






Alt Vape
Highlights
- Made strategic outreach to regional media contacts to grow awareness for Alt Vape’s comprehensive age-gating approach to prevent youth access to vape products
- Secured feature stories with both CTV News and Global News
- Created thought leadership opportunities with outlets across the province including 660 News, the Edmonton Journal, the Calgary Sun and the Calgary Herald
- Provided coaching on preemptive messaging around the opposition’s arguments
- Delivered tailored media training for each interview opportunity