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Alt Vape


  • Made strategic outreach to regional media contacts to grow awareness for Alt Vape’s comprehensive age-gating approach to prevent youth access to vape products
  • Secured feature stories with both CTV News and Global News
  • Created thought leadership opportunities with outlets across the province including 660 News, the Edmonton Journal, the Calgary Sun and the Calgary Herald
  • Provided coaching on preemptive messaging around the opposition’s arguments
  • Delivered tailored media training for each interview opportunity