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Castle Mountain Resort


  • Multi-year support in media relations, influencer marketing and FAM “familiarization” trip coordination
  • Manage and execute media days bringing in 10-30 media to experience the resort
  • Liaise with Travel Alberta to bring in international media
  • Regularly secure coverage in almost all Calgary and surrounding community news outlets including Global TV, Breakfast Television, Calgary Herald, Avenue Magazine, 660 News, etc.
  • Secure national and international coverage in outlets such as The Weather Network, FLY Radio, Snow Online, etc.
  • Seasonally reach more than $7M