Castle Mountain Resort
- Multi-year support in media relations, influencer marketing and FAM “familiarization” trip coordination
- Manage and execute media days bringing in 10-30 media to experience the resort
- Liaise with Travel Alberta to bring in international media
- Regularly secure coverage in almost all Calgary and surrounding community news outlets including Global TV, Breakfast Television, Calgary Herald, Avenue Magazine, 660 News, etc.
- Secure national and international coverage in outlets such as The Weather Network, FLY Radio, Snow Online, etc.
- Seasonally reach more than $7M