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Castle Mountain Resort


  • Multi-year support in media relations, influencer marketing and FAM “familiarization” trip coordination
  • Manage and execute media days bringing in 10-30 media to experience the resort
  • Liaise with Travel Alberta to bring in international media
  • Regularly secure coverage in almost all Calgary and surrounding community news outlets including Global TV, Breakfast Television, Calgary Herald, Avenue Magazine, 660 News, etc.
  • Secure national and international coverage in outlets such as The Weather Network, FLY Radio, Snow Online, etc.
  • Seasonal reach of nearly 50M impressions
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“With limited horsepower on our internal team, we have grown to rely on the WILD PR team to generate story leads and storylines that help Castle Mountain Resort remain relevant on a very busy and competitive winter landscape. The team at WILD PR – both Kristen and Erica – are exceptionally persistent, kind, and responsive. These are traits that we have come to value – especially the responsiveness aspect – as time is often of the essence, especially in a rapidly changing world.”

— Cole Fawcett, Sales & Marketing Manager