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Crush Camp


  • Provided pro-bono media relations support during COVID-19 pandemic to help lobby the government to allow fitness studios to reopen in an earlier phase.
  • Positioned owner as thought leader to speak to the protocols fitness studios would be able to implement.
  • Developed and executed a grand opening event for media and influencers resulting in abundant same-day coverage across social media
  • Secured features and mentions in key Calgary outlets like Global TV, Calgary Herald, and Avenue Magazine
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“I originally approached WILD because of an Instagram post that resonated with my core values as a new business owner. I was only starting out and very green/unsure on the idea of spending any very limited resources on PR, but working with WILD proved to be an amazing decision. Not only did they help me throw an amazing grand opening (while the paint was literally drying and contractors were running around), but they continued to advocate for me even in the coming months, and advocated to get me features on several major media outlets. I would absolutely recommend WILD to any business to work with, and I look forward to more projects together.”