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Kingsway Mall

Highlights

  • Garnered 47 pieces of coverage for holiday campaign within a condensed three week time period
  • Provided public relations support for holiday programming, innovative art installation (CHROMA YEG), Lunar New Year and more
  • Earned collective reach of more than 50M
  • Developed influencer marketing strategies for multiple events and initiatives
  • Secured coverage from key local outlets, including The Edmonton Journal, CBC, Avenue Magazine, Global News, CTV News and 630 CHED
  • Provided ongoing media relations support for numerous charitable partner initiatives, building brand profile for Kingsway within the community
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“Since our work began with WILD, we’ve seen a notable increase in the amount of PR attention we’ve received across both digital and non-digital channels. Erica and Kristen have been a strong connector between us and the community, helping to amplify all our messaging throughout the province.”

— Bo Tarasenko, Marketing Manager, Kingsway Mall