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Making Changes


  • Supported public announcement of major charitable merger
  • Developed simplified messaging to create understanding about the complexities of the merger
  • Effectively distributed announcement to media, securing coverage from nearly every local news outlet, including CBC, CTV and Global
  • Managed a strong influencer campaign to support awareness of the announcement
  • Negotiated pro-bono support from 13 out of 15 influencers
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“Wild PR was a great company to work with. They listened carefully to our needs and developed the perfect plan for Making Changes to comprehensively and effectively communicate to our stakeholders and the community. They are great, fun, professional ladies to work with and made the announcement of the Making Changes and Dress for Success Calgary merger and our Back to School Campaign extremely effective. Exceeding all our expectations!”

— Cathy Coutts, Executive Director, Making Changes