skip to Main Content

rök Glacier Water

Highlights

  • Provided support for brand launch of sustainable glacier water-based product line, including media relations, crisis and issues management, strategic communications and influencer marketing
  • Developed communication strategies to address anticipated controversy and correct misinformation in the public arena
  • Established extensive key messaging and provided spokesperson coaching to address challenging subject matter
  • Launch was heralded by numerous positive and balanced coverage from local and national outlets as well as various industry publications
  • Worked closely with leadership to further establish the brand through national expansion and the launch of new product lines