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Sporting Life store front

Sporting Life


  • Multi-year support for Western Canada including the launch of Western Canada’s second store
  • Developed and executed an ambassador program with high profile Calgary influencers
  • Secured feature story in the Globe & Mail and coverage across nearly all of Calgary’s traditional media outlets including CTV, Breakfast Television, Global TV, Calgary Herald, Avenue Magazine, Daily Hive, etc.
  • Built profile and supported fundraising events for the Sporting Life 10k charity recipients – Kids Cancer Care and Starlight Children’s Foundation
  • Developed an in-store speaking series to engage and educate the public on various topics
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“I’ve worked with Kristen for many years and have continued to choose her and WILD PR as she understands our brand and who we are as a company. We’ve built a solid foundation of trust over the past few years and I always appreciate her emphasis on value and delivering results. Kristen’s strong relationships are clear in the mutual respect and friendliness among her and our various levels of staff and ambassadors. She also understands the demands and time restraints with my position so is able to ensure all communication is short and effective. I highly recommend Kristen and WILD PR to any business looking to grow their public profile with a strong value proposition.”