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  • Managed national launch of new-to-market brand based out of Sweden
  • Worked closely with Sweden-based leadership to execute effective media relations outreach and build awareness for innovative line of plant-based milk alternatives
  • Executed a coast to coast influencer mail-out campaign resulting in numerous unpaid posts and glowing user reviews on social media
  • Secured coverage from one of Canada’s largest influencers, The Bird’s Papaya (reach of nearly 2M)