TOURISM REVELSTOKE

Wild Spaces. Small town charm. Big mountain terrain.

SERVICES

FAM Trip Development and Execution

SITUATION

WILD PR was recommended to Tourism Revelstoke by a popular travel blogger – Globe Guide. Tourism Revelstoke engaged WILD to run familiarization or “FAM” trips with media both on a local and international level. The goal was to raise awareness about the town as a summer destination as the town already had notoriety for their winter activities.

HIGHLIGHTS

Manage all logistics and execution of multiple FAM trips including:
- Media outreach
- Travel coordination
- Itinerary planning
- Vendor outreach
- Budgeting
- On-site management
Secured additional funding from Destination BC to cover some of the expenses and reduce costs for Tourism Revelstoke
Secured stories in outlets such as Forbes Magazine, Vacay.ca, Avenue Magazine, Hike Bike Travel, Family Fun Canada, and more

Featured Coverage

It was a pleasure to work with WILD PR. They were responsive, professional, and adaptable. They took the time to thoroughly understand our community and our needs. WILD took the pressure off of our team and executed multiple FAM trips seamlessly. They not only created memorable experiences for media but were able to come in under budget by negotiating with key vendors and securing additional funding with Destination BC. We were thrilled to see really positive coverage in world renowned outlets like Forbes Magazine. They made a significant impact in helping people see Revelstoke beyond just a winter hub but truly a year-round destination.”

Robyn Goldsmith | Media Coordinator, Tourism Revelstoke

WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.

NAVIGATION