Introduced Calgary to a bold new urban development
Influencer marketing & media relations
Event planning and execution
Sponsored media management
1+ Years working with WILD PR
the district at beltline case study
The Of Our Partnership
Amplify the grand opening of The District’s food hall
Create understanding for one-of-a-kind urban development
Run The District’s first public-facing community event
Goals
Develop integrated PR plan For This exciting new urban destination
The PR Strategy
The District at Beltline is a unique urban redevelopment project in the heart of downtown Calgary, featuring a stand-out array of 11+ dining and entertainment concepts in the span of a single city block.
Pitched targeted channels for strategic media coverage.
End-to-end management of influencer campaigns.
Came on board for event consultation and execution support.
Manage tracking, reporting, and campaign admin.
Campaign Content &
Results
Key Initiatives
Pieces of media coverage from our pitches
12M+
Pieces of organic, unpaid influencer coverage
Collective reach secured within 6 months
160+
140+
WILD engaged influencers in both unpaid and earned roles, generating a wave of content across social media to highlight events, mailers, and key touchpoints.
Earned stories in: National Post, CTV, Avenue Magazine, the Calgary Herald, Daily Hive, Global News, Savour Magazine, Culinaire Magazine, Narcity and more.
The Wins
WILD managed multiple external stakeholders, providing on-the-ground expertise to build a PR framework for short- and long-term success, including coordination with the international property owner.
Influencer Success
PR Coverage
PR Framework
After a year of providing media & influencer marketing leadership, WILD set the foundations for The District to hire PR internally.
This is the precise reason WILD offers both ongoing partnership and one-off projects; supporting your brand at each phase of growth.
