Cultivate Interest and Amplify Visibility for Unique Hotel Destination
Influencer marketing & media relations
Manage tourism body partnerships
National, local, and international coverage
7+ Years working with WILD PR
Mount Engadine lodge case study
The Of Our Partnership
Keep client top of mind for local and far-reaching audiences
Execute thoughtful storytelling to create standout media moments
Run monthly FAM trips for media and influencers
Goals
Keep Mt Engadine Lodge top of mind through ongoing media and influencer campaigns
The PR Strategy
Every month, WILD runs “FAM” (familiarization) trips with key media – including traditional and non-traditional outlets, consumer and trade publications, and social media influencers. WILD also maintains a strong relationship with Travel Alberta and Destination Canada on behalf of the lodge.
Designed a robust strategy for impactful messaging & execution.
Pitched targeted channels for strategic media coverage.
Manage all Partnerships and Hosted Stays/FAMs.
Manage tracking, reporting, and campaign admin.
Campaign Content &
Results
Key Initiatives
6+
Mentions published in major travel guidebooks
100+
FAM experiences for media and influencers
2022
Year featured in Fodor’s Travel’s Most Incredible Hotels in the World
Secured inclusion of the lodge in multiple guidebooks, including 100 Alberta Nature Hotspots, 2024 Lonely Planet British Columbia and the Canadian Rockies Guidebook.
Secured coverage in national & international outlets such as Canadian Geographic, Forbes, Daily Beast, Nuvo Magazine, Hotel Addict, and Snowshoe Magazine.
The Wins
Established the client as a sought-after partner for key travel influencers and media from across the globe.
Guidebook Features
PR Coverage Success
Influencer Programs
I consider WILD PR a fundamental part of our organization. They have helped to build our business from the ground up.
WILD consistently helps to guide our goals and business model for Mount Engadine Lodge.
Gair Fryers | Past President, Castleavery, Parent Company
what clients are saying
