Multi-Pronged PR Strategy Launches This Non-Profit Rebrand
Influencer marketing & media relations
Media training
Sponsored content management
Full-scale press conference
fearisnotlove case study
The Of Our Partnership
Launch the newly rebranded FearIsNotLove in Calgary
Create cohesive messaging inclusive of multiple stakeholders
Introduce Calgary to a new social movement
Goals
Launch the rebranded Calgary Women's Shelter as FearIsNotLove through media and influencer coverage
The PR Strategy
WILD executed a multi-pronged PR strategy to build awareness for FearIsNotLove, including the execution of a press conference, a detailed media kit, ongoing pitching to media, media training, a strategic influencer mail out campaign, and assistance in conceptualizing a future media education program.
Designed a robust strategy for impactful messaging & execution.
Pitched targeted channels for strategic media coverage.
End-to-end management of influencer campaigns.
Manage tracking, reporting, financials, & campaign admin.
Campaign Content &
Results
Key Initiatives
Stories secured in local media outlets
40+
Earned social media posts from mailer campaigns
Impressions from targeted media coverage
6.3M+
23+
The announcement was launched at a well-attended press conference for traditional media and community stakeholders, including Mayor Jyoti Gondek and Calgary Police Services.
Media trained board members and executive director to answer difficult questions and address sensitive subject matter.
The Wins
The influencer mailer campaign launched alongside the press conference, sparking a wave of online content that generated dynamic conversations and massive awareness for this pivotal moment.
Press Conference
Media Training
Mailer Campaign
