Award-Winning PR Campaign Advocating For a Canadian National School Food Program
Influencer marketing & media relations
Strategy & project management
Won Best Public Affairs Campaign Award
One massive, national campaign
national school food program case study
The Of Our Partnership
Create public awareness for a National School Food Program
Ensure bilingual integration across all campaign touchpoints
Build pressure for Government to adopt this program
Goals
Create A Massive PR Campaign To Generate Public Awareness & Compel The Federal Government to Mandate A National School Food Program
The PR Strategy
The founder of Breakfast Club of Canada created an advisory committee from across the country to work with all levels of government and within existing student nutrition programs to develop the framework for the implementation of a National School Food Program. The advisory committee engaged WILD to create the national campaign to achieve their vision.
Designed a robust strategy for impactful messaging & execution.
Pitched targeted channels for strategic media coverage.
End-to-end management of influencer campaigns.
Manage tracking, reporting, financials, & campaign admin.
Campaign Content &
Results
Key Initiatives
1.45M
Secured spot on national breakfast television program
Estimated reach through influencer campaigns
Earned social media content across channels
49+
As a result of the campaign efforts, both the NDP and Liberal parties added mandates for a National School Food Program to their federal platforms ahead of the fall 2021 federal election
WILD conceptualized the bilingual campaign name and PR plan, built a full digital toolkit to for charitable partners to endorse and champion the campaign and project managed development of a campaign microsite and social media strategy.
The Wins
Won the PR Daily 2022 Best Public Affairs Campaign Award, a huge honour and testament to the messaging and results of this important campaign.
Platform Action
PR Plan & Toolkit
Award Winning
what clients are saying
Thank you WILD Team! Getting our message in front of 1.5 million Canadians through key influencers across the nation is truly amazing.
On behalf of the kids who don’t have a voice, thanks for helping us give them a stronger one. First class and never missed a beat! The impact of your efforts will go far beyond this single campaign and will resonate immeasurably for a long time to come.
Julie Dickson | Advisory Committee Member
