Amplified awareness and built engagement for Canadian ice cream brand
Influencer marketing & media relations
Western Canada Focus
3+ years working with WILD PR
foothills creamery case study
The Of Our Partnership
Launch new flavours in local Canadian markets
Build engagement and awareness for their product lines
Secure modern media and influencer coverage
Goals
Run PR campaigns for launch of new flavours, corporate partnerships, and brand events to create Deeper connection with Canadian company
The PR Strategy
These efforts enhance brand visibility, drive engagement, and emphasize the company's commitment to delivering unique experiences to consumers across Western Canada.
Created a plan for campaign messaging and execution.
Pitched targeted channels for strategic media coverage.
Research and vet influencers from across Canada.
Manage tracking, reporting, financials, & campaign admin.
Campaign Content &
Results
Key Initiatives
40+
Pieces of media coverage for one multi-week campaign
Launched retail product with NHL hockey team
Achieved 100% posting rate for multiple mailer campaigns
100%
WILD successfully secured multiple earned media placements for on-air taste tests with local TV morning shows, resulting in three full minutes of dedicated airtime for each segment.
WILD’s thorough influencer vetting process leverages AI and advanced technology to pinpoint niche audiences in local markets, maximizing visibility and impact for new flavor launches.
The Wins
WILD secured extensive media and influencer coverage for this Western Canadian brand across key markets, including SK, AB, and BC — an impressive achievement in the competitive modern media space.
TV Coverage
Maximize Visibility
Key Market Wins
We now run predominantly hybrid campaigns focused on both influencers and media.
These are typically timed with new flavor launches and community events, creating strong touchpoints and memorable brand moments.
