Spearheading comprehensive national PR campaigns annually
Influencer marketing & media relations
Niche interest influencer campaigns
Multiple brands under corporate umbrella
6+ years working with WILD
ocean brand's seafood case study
The Of Our Partnership
Create national awareness with Canadian audiences
Provide media relations support for major brand announcements
Highlight Ocean's sustainability focus with mailer campaigns
Goals
Shape consumer decision making with integrated PR campaigns
The PR Strategy
Enhance brand visibility through nationwide media campaigns that secure major feature coverage, while influencing consumer decisions with targeted, niche touchpoints powered by in-market influencer marketing strategies.
Designed a robust strategy for impactful messaging & execution.
Pitched targeted channels for strategic media coverage.
End-to-end management of influencer campaigns.
Manage tracking, reporting, financials, & campaign admin.
Campaign Content &
Results
Key Initiatives
Amplified B-Corp Certification Announcement
200+
Pieces of earned social coverage
Featured by national outlets like BNN and Globe and Mail
Following WILD’s successful work with Pattison Group brands like Urban Fare and Save-On-Foods, Ocean Brands, also under the Pattison Group umbrella, enlisted WILD to support multiple campaigns for their various brands, including Ocean's Seafood, Gold Seal, Nonna Pia's, and Culinary Collective.
WILD’s influencer mailer campaigns have achieved high posting rates and secured strong key message pull through including detailing Ocean’s seafood commitment to sustainability and highlighting new products released by Gold Seal.
The Wins
WILD supported multiple national PR campaigns including announcing the receipt of a highly coveted B-Corp designation, the celebration of Gold Seal’s 100th anniversary, a partnership with global sustainability organization Cleanhub, the announcement of multiple acquisitions, and the addition of MSC certification for Ocean’s Seafood light tuna.
Multiple Brands
Mailer Campaigns
National PR
This campaign exceeded my expectations and I’m looking forward to the next PR campaign we do with the WILD team!
I was surprised at the level of support this B-Corp news received and am very, very impressed with how the WILD team handled all the requests and organization.
Ian Ricketts | President, Ocean Brands
what clients are saying
