New Store Openings and Influencer Campaigns for National Greek Franchise
Influencer marketing & media relations
Ongoing PR partnership
National and local market focus
6+ years annual retainer
opa! of greece case study
The Of Our Partnership
Launch new stores into local Canadian markets
Generate media interest through creative storytelling
Activate influencers for major milestone moments
Goals
Drive reach and brand loyalty with ongoing media relations and influencer marketing campaigns
The PR Strategy
OPA! of Greece is a franchise brand offering delicious Greek-inspired meals to Canadian communities.
Design a robust strategy for impactful messaging & execution.
Pitch targeted channels for strategic media coverage.
End-to-end management of influencer campaigns.
Manage tracking, reporting, financials, & campaign admin.
WILD sets this National franchise apart by creating unique, engaging touchpoints with media and influencers, fostering strong connections with the brand.
Campaign Content &
Results
Key Initiatives
100th
Supported the launch of the 100th store opening
25th
Ran the 25th anniversary campaign across channels
Facilitated national contests across platforms
Successful new-store launches in Canadian communities using contra-campaigns to garner earned social media content.
Store Openings
Long-term PR partnership boasting great impressions, reach, launches, and contest participation over the past 6+ years.
The Wins
Built influencer marketing program from the ground-up and established processes for paid partnerships moving forward.
PR Partnerships
Influencer Programs
We're proud to have introduced OPA! of Greece to influencer marketing, which is now built into company marketing budgets.
Helping companies understand and see the value of modern marketing like influencer campaigns or sponsored content helps brands step into a new phase of opportunities!
