Transforming public perception of
community-centric Canadian shopping centre
Influencer marketing & media relations
Local focus and national coverage
7+ Years working with WILD PR
southcentre mall case study
The Of Our Partnership
Build community-focused public perception
Build lasting relationships with key media and influencer partners
Support retailer and community partner initiatives
Goals
Position Southcentre Mall as a Community Hub Through Media Coverage & Influencer Campaigns
The PR Strategy
Southcentre Mall has become more than a community hub and retail leader, thanks to over 7 years of PR support from WILD. Through influencer campaigns, curated events, and strong media engagement, we've highlighted its community focus and established it as one of the top shopping centres in the region.
Pitched targeted channels for strategic media coverage.
Research and vet local influencers for mall campaigns.
Provide regular on-site support for PR initiatives and events.
Manage tracking, reporting, and campaign admin.
Campaign Content &
Results
Key Initiatives
10+
Supported 10+ new retailer openings
10M+
Annual earned media impressions across channels
Supported on 12-month 50th anniversary campaign
50th
Southcentre Mall now attracts organic media interest, with outlets reaching out to feature the mall—an impressive achievement in today's ever-evolving media landscape.
Manage public relations campaigns for all mall-led initiatives, including providing support to third-party partners like non-profits, mall retailers and event producers.
The Wins
Facilitate the execution of influencer programs of all sizes from start to finish, including large-scale paid partnerships and mail-out campaigns
Organic Media
PR Partnerships
Influencer Programs
When we were cutting back due to COVID, I told my head office they could cut anywhere they wanted as long as I got to keep WILD.
Good PR is about partnership. Not only does WILD do a great job at understanding who we are, they understand who we want to be. They're amazing at telling our story in a way that truly connects with people.
Alexandra Velosa | Marketing Director, Southcentre Mall
what clients are saying
