Bringing New Zealand’s Beloved Chocolatier To Canadian Markets with Influencer Marketing
Influencer marketing
Focus on national campaigns
5+ years working with WILD
WHITTAKER's case study
The Of Our Partnership
Create national awareness with Canadian audiences
Uniquely position Whittaker's in the consumer marketplace
Develop engaging influencer campaigns year-round
Goals
Tailored Packages Delivered To Select Influencers To Tell Whittaker's Story and Showcase Their Products
The PR Strategy
Whittaker's, a multi-generational family business, has been expanding into Canada for years with our support. We ideate and execute on delivering tailored packages that foster connections with Canadians. We integrate Canadian brands and interactive activities, making it easy for influencers to create content and build brand affinity, bridging the gap between this international company and the Canadian market.
Designed a robust strategy for impactful messaging & execution.
Pitched targeted channels for strategic media coverage.
End-to-end management of influencer campaigns.
Manage tracking, reporting, financials, & campaign admin.
Campaign Content &
Results
Key Initiatives
5+
Average number of campaigns supported each year
Pieces of earned social coverage
Achieved 100% posting rate for multiple mailer campaigns
100%
1000+
These boxes generate strong in-feed content posting from influencers, a rarity for mailer campaigns as in-feed content typically requires large budgets. Influencers continue to post about the brand organically long after campaigns have concluded.
Influencers are always asking to be included in upcoming campaigns! By creating such in-demand organic campaigns, we maximize the impact of our PR budgets.
The Wins
Our efforts have resulted in clear positioning and created immediate brand recognition. Canadians now recognize and seek out Whittaker’s products.
In-Feed Content
Influencer Interest
Brand Recognition
what clients are saying
Strong influencer relationships & knowing what appeals to the Canadian consumer, that’s what’s been truly valuable about partnering with WILD.
Without WILD, I would have no clue where to start— you’d think our target audiences would be similar in different markets, but what WILD has helped us find out is, it’s actually not.
Liv Glazebrook | Brand Manager, Whittaker’s
