COLOURING IT FORWARD RECONCILIATION SOCIETY

A not-for-profit organization

SERVICES

Media Relations

SITUATION

Having previously worked with WILD through a partnership led by one of our other clients, Colouring It Forward Reconciliation Society (“Colouring It Forward”) was prompted to engage our team for a separate project to help promote its third annual Orange Shirt Day Walk to honour and remember the victims of Canada’s residential school system. The walk was followed by additional community programming that brought further awareness to actions Calgarians could take to participate in reconciliation.

HIGHLIGHTS

Executed a strong media relations program to create awareness and understanding about the event and the importance of reconciliation
With the first instance of National Day for Truth and Reconciliation on the horizon, we elevated the significance of standing in solidarity with Indigenous communities through more than 30 pieces of media coverage
Secured a campaign reach of nearly seven million with less than two weeks of lead time

Featured Coverage

WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.

NAVIGATION