Public Relations is all about persuading an intended audience via earned methods.
Whether it’s via traditional media, social media, owned channels, or other credible outlets, we communicate with audiences organically through trusted, unpaid, authoritative sources. PR is typically the most organic (and thereby most trustworthy) approach to drive sales by first cultivating a positive reputation inthe market.
Advertising is content you pay for to get your messages out to consumers and encourage them to take a specific action.
Ads are placed on a property or medium other than your own (i.e. Newspaper, TV, Billboard, Website, social media, etc.) employing an openly sponsored message to promote or sell a product, service, or idea—while effective, ads often come with skepticism from your audience.
Marketing is the big idea that PR and Advertising often overlap.
Marketing includes a number of tactics including owned social media content, email marketing, point of sale displays, brand strategy and positioning, direct mail marketing, SEO optimization, website development, and more—most of which are focused on driving sales for your business.