Wild PR


Original Plant-based Milk



  • Media Relations
  • Influencer Marketing


WILD PR was initially approached by Swedish-based Sproud to support the launch of its innovative line of plant-based milk products across Canada. As a new-to-market brand, WILD was tasked with building brand awareness from coast to coast. Following the initial engagement, Sproud engaged WILD for subsequent campaigns.


  • Worked with C-suite leadership in the US and Sweden
  • Executed multiple nation-wide influencer mail-out campaigns resulting in 90% + unpaid posting rate and glowing user reviews on social media
  • Achieved social media coverage from some of Canada’s largest influencers such as The Bird’s Papaya and Fraiche Nutrition
  • In strategically selecting a trending videography team, One Peak Creative, as a mail-out recipient, we received a fully complimentary high-quality, uniquely engaging video, valued at more than $10k. Check out the hilarious skit here.
  • Secured media coverage in key outlets such as the Globe and Mail, Chatelaine, Ottawa Life Magazine, Noms Magazine and Baker’s Journal

Featured Coverage

“WILD’s the type of partner you want supporting your business, because it’s not just contractual, it’s not just a business thing.  It all starts with who you’re working with and that spirit of partnership. The team at WILD gets involved in the brand, they understand the brand and they genuinely want to over deliver—when you’re a small company looking for results more than your budget, that’s the type of partner you wanna to bring on. The same goes for them, for a small agency, they really punch above their weight.”
Bill Lange |  General Manager, North America Sproud
WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.