WHITTAKER’S

New Zealand’s Finest Chocolate

SERVICES

Campaign Development
Influencer Marketing

SITUATION

WILD PR worked with Whittaker’s, New Zealand’s most loved chocolatier, to build brand recognition across Canadian markets. While Whittaker’s products had already been available in Canada in a limited capacity for a few years prior WILD’s initial engagement, they had yet to actively engage in any PR activities for the brand. WILD was tasked with creating national awareness for Whittaker’s products among Canadian consumers and continues to support the brand on new campaigns to this day.

HIGHLIGHTS

Interfaced with client contacts in both New Zealand and British Columbia
Conceptualized, developed, and executed multiple national mail-out campaigns using creativity and seasonality to drive influencer interest
Secured an impressive 88% posting rate of complimentary content from influencers who received the packages
Received wide anecdotal feedback from influencers that followers were sending countless inquiries about where to find the product locally

Featured Coverage

“Actually partnering with somebody who has the relationships with influencers and knows what appeals to the Canadian consumer, that’s what’s been truly valuable about working with WILD. Without WILD, I would have no clue where to start— you’d think our target audiences would be similar in different markets, but what WILD has helped us find out is, it’s actually not.”

Liv Glazebrook | Brand Manager, Whittaker’s

WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.

NAVIGATION