New Zealand’s Finest Chocolate
WILD PR worked with Whittaker’s, New Zealand’s most loved chocolatier, to build brand recognition across Canadian markets. While Whittaker’s products had already been available in Canada in a limited capacity for a few years prior WILD’s initial engagement, they had yet to actively engage in any PR activities for the brand. WILD was tasked with creating national awareness for Whittaker’s products among Canadian consumers and continues to support the brand on new campaigns to this day.
“Actually partnering with somebody who has the relationships with influencers and knows what appeals to the Canadian consumer, that’s what’s been truly valuable about working with WILD. Without WILD, I would have no clue where to start— you’d think our target audiences would be similar in different markets, but what WILD has helped us find out is, it’s actually not.”