Wild PR


Western Canada’s urban market


  • PR Strategy
  • Campaign Development
  • Media Relations
  • Influencer Marketing
  • Event Management
  • Brand Activation


To celebrate the grand opening of the first Urban Fare location outside of British Columbia, WILD PR was tasked with engaging the public and generating strong brand awareness. This included a pop-up activation, a strong media relations campaign and the execution of an engaging media preview event.


  • Conceived a unique activation concept in which we took over one of the downtown C-Train stations, set up pop-up Urban Fare mini markets on each end of the platform and handed out free transit “fare” to passersby
  • The location for the activation was chosen to target the downtown urban professionala key demographic for the store – and guests were also given a pack of gum (featuring Urban Fare branding and store info) that featured a major contest that had to be entered in-store to drive foot traffic
  • Engaged media to generate more than 20 local stories about the launch
  • Held an exclusive preview event attended by nearly 30 media and influencers in advance of the public opening featuring a store tour by Darrel Jones, the head of Save-On-Foods (Urban Fare’s parent company), product samplings, a demo by the executive chef, and a swag bag of unique products found at the store
  • Secured a multi-page feature spread in Canadian Grocer Magazine
  • Garnered nearly 200 social posts from media and influencers

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WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.