WILD ROSE BREWERY

Alberta’s authentic beer

SERVICES

Strategic Communications Consultation
Media Relations

SITUATION

Wild Rose Brewery engaged WILD PR to support communications initiatives related to the sale of the company to Sleeman Breweries. Recognizing the sale would lead to significant public and employee reaction, WILD developed proactive messaging for all internal and external outreach. This included messaging for an internal town hall with all employees held at Wild Rose Brewery, the contents for an internal letter to Sleeman employees, Q&A documents for employees of both breweries, Q&As for external stakeholders, and statements for both websites as well as for media.

HIGHLIGHTS

In a short two-week time span, WILD facilitated coverage from nearly 60 media outlets on behalf of Wild Rose Brewery
In addition to sending out an embargoed press release to get ahead of the news cycle and plan ahead for booking media interviews, WILD also fielded media requests from all major Alberta outlets and some national media
Facilitated in-person media training and prep for the client to account for any difficult questions and coordinated a full-day interview schedule for C-suite leadership with 10+ media outlets
Provided counsel on managing the spirited conversations that quickly sprang up across multiple social media platforms, offering advice on when and how to respond, releasing updated information and addressing inaccuracies

Featured Coverage

WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.

NAVIGATION