Secured 35 media stories and more than 80 permanent unpaid social posts from local influencers for launch of CHROMA, a first-of-its-kind public art installation featuring eight local artists
Facilitated paid partnerships with traditional media, online publications and social influencers
Hashtag #CHROMAyyc used actively for a six week period resulting nearly 3,000 static Instagram posts
Provided event support for VIP media dinner and ongoing pop-up events held at CHROMA
First weekend of CHROMA exceeded foot traffic estimate for the entire six-week campaign
Executed media relations and influencer engagement for 10th anniversary Pink Pancake Stampede Breakfast
