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Southcentre Mall

Highlights

  • Secured 35 media stories and more than 80 permanent unpaid social posts from local influencers for launch of CHROMA, a first-of-its-kind public art installation featuring eight local artists
  • First weekend of CHROMA exceeded foot traffic estimate for the entire six-week campaign
  • Hashtag #CHROMAyyc used actively for a six week period resulting in nearly 3,000 static Instagram posts
  • Provide event support for VIP media gatherings and pop-up events
  • Facilitate paid partnerships with traditional media, online publications and social influencers for various campaigns on an ongoing basis
  • Executed media relations and influencer engagement for 10th anniversary Pink Pancake Stampede Breakfast
  • Provide year-round support for various campaigns and initiatives, including the CIBC Run for the Cure, back to school, food court renovations, Halloween partnership with Autism Calgary, Christmas programming and the launch of an e-commerce platform