Secured 35 media stories and more than 80 permanent unpaid social posts from local influencers for launch of CHROMA, a first-of-its-kind public art installation featuring eight local artists

First weekend of CHROMA exceeded foot traffic estimate for the entire six-week campaign

Hashtag #CHROMAyyc used actively for a six week period resulting in nearly 3,000 static Instagram posts

Provide event support for VIP media gatherings and pop-up events

Facilitate paid partnerships with traditional media, online publications and social influencers for various campaigns on an ongoing basis

Executed media relations and influencer engagement for 10^th anniversary Pink Pancake Stampede Breakfast

Provide year-round support for various campaigns and initiatives, including the CIBC Run for the Cure, back to school, food court renovations, Halloween partnership with Autism Calgary, Christmas programming and the launch of an e-commerce platform