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Southcentre Mall

Highlights

  • Secured 35 media stories and more than 80 permanent unpaid social posts from local influencers for launch of CHROMA, a first-of-its-kind public art installation featuring eight local artists
  • Facilitated paid partnerships with traditional media, online publications and social influencers
  • Hashtag #CHROMAyyc used actively for a six week period resulting nearly 3,000 static Instagram posts
  • Provided event support for VIP media dinner and ongoing pop-up events held at CHROMA
  • First weekend of CHROMA exceeded foot traffic estimate for the entire six-week campaign
  • Executed media relations and influencer engagement for 10th anniversary Pink Pancake Stampede Breakfast