Wild PR


Closer to Heaven, Down to Earth


  • Media Relations
  • FAM Trip Coordination


WILD PR has provided multi-year public relations support for Castle Mountain Resort with the goal of raising the profile of the resort – particularly for the Southern Alberta market. WILD has facilitated numerous key announcements for the resort, including major infrastructure upgrades and messaging around COVID-19 related changes to operations. In addition, WILD manages a robust familiarization or “FAM” trip program for Castle annually to promote the winter ski season.


  • Manage remote logistics of multiple FAM trips including:
    • Media outreach
    • Travel coordination
    • Itinerary planning
  • Secure coverage from media in Calgary, Lethbridge and surrounding communities, including outlets like Global News, the Calgary Herald, Daily Hive, Avenue Magazine, 660 News, CTV News, and more
  • Garner coverage in wider-reaching outlets such as The Weather Network, Snowshoe Magazine, FLY Radio, Snow Online, etc.
  • Manage on-site media preview days of approximately 10-30 media including the coordination of meals, tours on the mountain, lessons for kids, snow cat experiences and apres-ski fun

Featured Coverage

“With limited horsepower on our internal team, we have grown to rely on the WILD PR team to generate story leads and storylines that help Castle Mountain Resort remain relevant on a very busy and competitive winter landscape. The team at WILD PR are exceptionally persistent, kind, and responsive. These are traits that we have come to value – especially the responsiveness aspect – as time is often of the essence, especially in a rapidly changing world.”

Cole Fawcett | Sales and Marketing Manager, Castle Mountain Resort
WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.