Wild PR


Charming Inns & Small Hotels of Alberta



  • Media Relations
  • Influencer Marketing


Charming Inns & Small Hotels of Alberta engaged WILD to support the hotel collective’s PR mandate to build awareness for members and their unique properties. WILD also maintained a relationship with Travel Alberta on behalf of Charming Inns, working with their team to coordinate media stays, trade communications and support for marketing campaigns.


  • Leveraged relationships with key travel bloggers and lifestyle influencers to secure contra-based coverage – a rarity as budget is typically required to arrange this type of content
  • Achieved inclusion of multiple properties in the 2022 Fodor’s Canadian Rockies Mountain Guidebook, including a Fodor’s Choice recommendation for Stone Peak restaurant at the Overlander Lodge
  • Generated a multi-page print feature story in Avenue Magazine
  • Made outreach to Alberta media in key regional markets and was successful in garnering a number of impactful feature stories from outlets like the Calgary Herald, News Talk 770, Daily Hive, and To Do Canada

Featured Coverage

“I’ve been working with a small group of Inns that formed a non-profit marketing collective and we used WILD PR to assist with several of our campaigns over the last few years. The team at WILD is amazing to work with, has great industry contacts providing excellent reach and their reporting is fantastic. In each of our initiatives, the results were demonstrable and well worth the investment.”

James Hague | President, Charming Inns

WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.