Calgary Community Destination
WILD PR has worked with Southcentre Mall for a number of years on an annual retainer basis, ensuring the mall is kept top of mind with local audiences throughout the year. WILD partners closely with Southcentre to facilitate coverage that contributes to the mall’s position as a community-minded industry leader and well-loved gathering place within Calgary. WILD has provided PR support for initiatives like the CIBC Run for the Cure’s annual Pink Pancake Breakfast, sensory friendly programs and events, an inaugural Noon Year’s Eve event, a major immersive public art display featuring local artists, numerous pop up markets, the unveiling of major retailers, the ongoing promotion of Southcentre’s commitment to supporting small businesses and local entrepreneurs, and more.
“When we were cutting back due to COVID, I told my head office they could cut anywhere they wanted as long as I got to keep WILD. Good PR is about partnership—it’s about understanding a brand. Not only does WILD do a great job at understanding who we are, they understand who we want to be. They are amazing at telling the story in a way that connects with people. Like, it’s not like it’s just out there for you to see, but it’s out there for you to feel, too.”