SOUTHCENTRE MALL

Calgary Community Destination

SERVICES

Media Relations
Influencer Marketing
Event Support & Consultation

SITUATION

WILD PR has worked with Southcentre Mall for a number of years on an annual retainer basis, ensuring the mall is kept top of mind with local audiences throughout the year. WILD partners closely with Southcentre to facilitate coverage that contributes to the mall’s position as a community-minded industry leader and well-loved gathering place within Calgary. WILD has provided PR support for initiatives like the CIBC Run for the Cure’s annual Pink Pancake Breakfast, sensory friendly programs and events, an inaugural Noon Year’s Eve event, a major immersive public art display featuring local artists, numerous pop up markets, the unveiling of major retailers, the ongoing promotion of Southcentre’s commitment to supporting small businesses and local entrepreneurs, and more.

HIGHLIGHTS

Regularly secure coverage from local media outlets including CTV News, Global News, the Calgary Herald, Daily Hive, Curiocity, Narcity, Avenue Magazine, 660 News, CTV News, Family Fun Canada, and beyond
Facilitate the execution of influencer programs of all sizes from start to finish, including large-scale paid partnerships and mail-out campaigns
Provide onsite support for events where media and/or social media influencers are present
Manage public relations campaigns for all mall-led initiatives, including providing support to third-party partners like non-profits, mall retailers and event producers
Offer media prep coaching and key messaging development to all mall and community partner spokespeople who may be asked to engage in interviews

Featured Coverage

“When we were cutting back due to COVID, I told my head office they could cut anywhere they wanted as long as I got to keep WILD. Good PR is about partnership—it’s about understanding a brand. Not only does WILD do a great job at understanding who we are, they understand who we want to be. They are amazing at telling the story in a way that connects with people. Like, it’s not like it’s just out there for you to see, but it’s out there for you to feel, too.”

Alexandra Velosa | Marketing Director, Southcentre Mall

WILD PR will help you create genuine connections with your audience by engaging media and developing partnerships with influencers that actually build traction for your brand.

NAVIGATION